Register now at the Advance Notice Rate!

Luna Park Sydney. 18 - 19 March 2015- Full Program coming soon!

EAN Member Advance Notice Rate - $900 + GST - EAN Members - Sydney 2015 Congress

EAN Associate Member and Non-Member Advance Notice Rate - $1200 + GST - EAN Non-Members -Sydney 2015 Congress


Below is an outline of the theme for the 2015 Congress series. We are very excited about the groundbreaking concepts we will be bringing you in 2015.

Executive Assistant Masterclass

Know what it takes to be the BEST… and how to demonstrate the great worth and value you deliver for your businesses

The role of EAs and PAs has reached a really exciting juncture in its evolution, one we will celebrate and explore in depth in this conference. 

Rationalisation, more objectivity and an expanded role 

On the one hand, the growing acceptance within most organisations that a degree of rationalisation of the role must occur is incredibly exciting, especially as it is something we have been advocating for close to 8 years. 

Aligned to this, broader support and understanding within organisations around just how extensive the scope any expanded EA and PA role can have and the benefits this can bring to the organisation is also incredibly exciting.

 On the other hand, however, there are those causing huge damage in the industry in accepting the need for rationalisation of the role and rushing headlong into such a program without taking time to fully examine the myriad of different benefits EAs and PAs can bring to their executives and organisations. 

Extensive benefits – the value you deliver for your organisations in your role 

Managing the office of a senior executive in a way that delivers substantial benefits for both them and the business is very different from being a mere assistant, and the benefits go beyond mere savings in relation to the executives time or effort. 

That’s what great EAs and PAs do, they deliver substantial value, and that’s what we will be examining, and celebrating, in this congress. 

Managing the office of your executive

 But managing the office of an executive is also substantially different from being an old school assistant.  In this conference we will also examine exactly what those differences are and what areas of technical skills and knowledge  EAs and PAs need to develop, in addition to the enhanced social and interpersonal skills they will need to have.

 This is a conference not to be missed.  Right now the future for great EAs and PAs is extremely bright, so we look forward to having you attend to find out exactly how you, your executive and organisation can benefit.

 12 key reasons why you should attend

1. Celebrate what it means for EAs and PAs to be taking on the mantle of Manager of their Executive’s Offices
2. Improve your strategic focus to ensure that your actions and deeds have the correct prioritisation
3. Act and think like a General Manager – emulate them in attitude and breadth of knowledge if not in depth of knowledge
4. Emulate the great executives and corporate leaders – know what it takes to spot what really matters, what doesn’t and, more importantly, what might matter in the future
5. Learn why it is important for you to become a facilitator, a corporate barometer, an alliance builder and a tension alleviator
6. Make your executive’s goals yours and understand their true business imperatives
7. Discover why great EAs are perceived as leaders by all those they work with
8. Examine areas where you can add increased value for your executive
9. Challenge historical perceptions and replace them with clearly understood role parameters
10. Align your KPIs with those of your executive to ensure unity of purpose and deed
11. Remove subjectivity in any assessment of your role and replace it with objectivity
12. Learn how to make the rationalisation of your EA and PA roles work for your assistants, for your executives and for your organisation