The BDA Formula for creating a memorable event.

There’s a lot of things to consider in event planning, and plenty of resources available to guide you through the steps in staging a successful event.

But to create a truly memorable event experience for everyone involved; to genuinely “surprise and delight” someone, whether it’s a delegate or presenter, it’s important to consider the BDA - Before, During and After.

No matter the size of the event, whether it’s a small boardroom lunch, an executive conference or a convention for thousands of delegates, consider the entire experience for those involved.

So what do we mean by Before During and After? Pretty self-explanatory, right? Well, yes!

Before

From the time someone receives an invitation or becomes aware of the event, their experience begins. So think to yourself, how can you:

• Help their decision

• Build their anticipation

• Manage their expectation

There are plenty of ways to tick these boxes through communications and products. A nurturing email sequence with the information in personalised videos is one way.

Video brochures are an innovative invitation option, mixing the physical feeling of a brochure and the engagement of video. Other products include voice cards and personalised invitations.

Getting this right will create a perfect platform for an enjoyable event experience before it has even begun.

During

This is typically where most of the emphasis lies in event planning, and for good reason. In your planning, be sure to consider the perspective of each key stakeholder.

• What will a convention delegate see when they first arrive?

• Is there a logical flow to your event? Think of a movie, theatre or song. There is a distinct formula that they follow, and this type of formula can be applied to virtually any type of event.

• Does your keynote speaker have a thorough understanding of who’s in the audience and the challenges they face.

There are some fantastic theming options that you can customise with any type of text and imagery, to inform and entertain event participants. Media walls, portable display systems, and kiosks can all be used to make an event of any size look world-class.

After

The experience does not end when the guest walks out the door. In the days after the event this is the perfect opportunity to engage with them (you’ve hopefully captured the

necessary data on them before or during the event). Here you can provide materials and structure communications to:

• Obtain positive reviews and testimonials

• Encourage and incentivise referrals

• Secure bookings for your next event!

There are some innovative products you can use to help this such as a printed booklet with built-in USB, a video brochure containing the keynote speech, or any number of technology promotional products.

So remember, no matter what event you have coming up, consider the Before, During and After from your guests’ perspective and you are guaranteed to create a memorable experience.

For more information on how we can help you surprise and delight your guests, VIPs or speakers, contact Roy at Out there Branding on 1300 664 850 or email roy@outtherebranding.com.au. Visit our website www.outtherebranding.com.au for all your event, exhibition and promotional product needs.