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Shhhh….It’s a secret.
InterContinental Melbourne The Rialto has just launched a new event space called The Secret Laneway.
This one-of-a-kind event space is set on cobblestones that are heritage listed and date back to 1890 when the building was first built. As juxtaposition to the very old, there is a modern graffiti art installation that is 40 metres long and 10 metres high. The piece was first created by the street artists from Blender Studios in 2014 and has subsequently evolved over time by the various guests that have frequented the laneway for team building.
“We have always used the space for team building with our graffiti workshops and this year we decided to take it one step further and launch it as a great place for a canapé reception” says Nga Nguyen, Business Development Manager. “We know that our clients are always looking for something new and unique and we are delighted that we can offer just that”.
In fact one of their first events was for a group of senior business leaders who enjoyed the newly fashioned space with the finest food, wine and a city DJ. “We decided to create a really interesting night for them that was more than just food and entertainment. We supplied our friends at Blender with images of all the delegates’ faces. They then made stencils out of the pictures for our guests to use. The guests learnt the art of graffiti by spray painting their own face onto our walls on the night” said Nga.
It’s these types of acts of discovery that the InterContinental brand has become famous for. “When you visit our hotels we want you to take home memories of an experience that is rooted in the destination, one that transcends your everyday life and you remember it long after you’ve gone”.
The Secret Laneway can hold up to 180 people and is available for canape receptions.
For more information visit: www.melbourne.intercontinental.com/events-meetings/melbourne-meetings-events/
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For more information, images or any enquiries, please contact:
Christine Bridge / Marketing Manager
InterContinental Melbourne The Rialto
03 8627 1415 / 0421 089 488
christine.bridge@ihg.com