Choosing the right speaker for your next event.

The choice of speaker for your next event is possibly the most important component of your conference. A great speaker leaves an audience on a high whilst an average presenter can do an enormous amount of damage leaving an attendee thinking - why did I come to this conference?

To ensure you get the right speaker it is very important to receive independent advice. This tends to be the situation when a reputable and trusted speakers bureau is involved and ICMI is one such bureau. With over 3000 engagements per year, ICMI have the experience to provide the right speaker for your audience.

More and more companies are using a Speakers Bureau to find speakers for their events. Here are some reasons why…………

Choosing Your Speaker

Yes, you can source a speaker directly, a quick internet search will find all kinds of speakers. But how good are they? Are they the right speaker for your event? Will they deliver content to match your topic or desired message? How do you compare one speaker against another? Choosing the right speaker can either make or break your event. Your attendees will either walk away uplifted, motivated and inspired by the presentation, or feel disappointed, wondering why they wasted their time being there. ICMI as a trusted and reputable bureau takes the time to understand your event and the desired outcome you want to achieve.

Just because someone is well known, doesn’t mean they’re able to speak well and engage an audience, even on topics you’d imagine they’d be extremely familiar with. A reputable and trusted speaker’s bureau will know the speakers in the market, their areas of expertise and the topics they can bring to life. ICMI will invest time before the event to listen to you and your needs and the key messages you want to deliver to your audience. Only then will we recommend a speaker or a mix of speakers, all of whom are fully capable of enthralling your audience and bringing your messages to life. And yes, if you have a particular person in mind for your event, ICMI can help you engage them and arm you with all you need to know about that speaker, so that you can make an informed decision about whether they are right for your event.

Topic is ON-POINT

Ensure your speaker is fluent in the topic you are engaging them to present. It is also important that the speaker knows and understands the client’s brief, in order to tailor their presentation to bring the key messages to life.

A speaker is only as good as their ability to bring to life and convey a message that matters to you. Whether you want an inspirational or motivational speaker, an educational briefing or technical guidance, your ability to brief and focus a speaker is the critical point that ensures your message is carried to your audience through the mouths of the speakers you choose. A reputable and trusted speaker’s bureau knows how to ask you the questions, drawing out the most important aspects of your message and providing a focus for the speaker. They will then engage with the speaker to ensure the focus is understood, even facilitating a direct briefing with you if necessary, to make absolutely certain nothing is left to chance. ICMI have a saying; “our speakers never practice on your audience.”

Who are you going to call?

If you book the speaker direct, there is no guarantee. What happens if the speaker suddenly falls ill or pulls out at the last minute?

A speaker pulling out at the last minute is every event organiser’s nightmare and it can happen when you least expect it. A reputable and trusted speaker’s bureau not only prevents possible disasters by managing all the details for you, from making travel arrangements to managing the speaker’s schedule, but they can also be invaluable when an unanticipated disaster strikes. A great speaker’s bureau like ICMI, will have access to thousands of speakers and entertainers, and are be able to arrange a suitable replacement at short notice. Not any replacement either, but one who is equally ready to speak on the topic that is so important to you and your audience.

We do all the heavy lifting

We all know there are a lot of moving parts to organising an event. Your Speakers Bureau will take care of all the organisation around your speakers, which can free you to work on other parts of your event. Travel arrangements, contracts, coordinating briefing calls, arrival times, speaker bios, photos, speaker introduction scripts, presentation AV requirements, marketing material approvals, etc. will all be taken care of for you. ICMI have a dedicated team who are the conduit between you and the speaker to ensure you have all the information you require for a smooth interaction with your speaker.

Do you want fries with that?

Looking to value add to your speaker engagement? Your Speaker Bureau can coordinate additional opportunities of engagement with your chosen speaker. Perhaps a VIP meet and greet prior to the main event, a book signing or book giveaways for the audience or charity raffle or photo opportunities. Will the speaker participate in a panel Q&A or interview with sponsors? Additional add-ons can be a workshop or MC’s who can add a comedy spot. At ICMI we know which speakers have great value add-ons.

Connect with us

ICMI is Australia’s most awarded and trusted speaker’s bureau and has been leading the field for over 32 years. ICMI operate by a simple philosophy: "listen intently to the customer's brief and recommend the ultimate solution." We understand and take seriously that at times when you book a speaker or entertainer you are relying on our advice. With an extensive list of speakers, team builders and entertainers to draw from, our ultimate mission is to enhance your event.

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Connect with us at www.icmi.com.au , subscribe to our newsletter for regular updates or call 1800 334 625. We look forward to providing you with outstanding speakers and unique entertainment. We represent the perfect people to enhance your event.